I am...

With my expertise as a Certified Usability Analyst (CUA) and a strong focus on User Centric Design, User Interface Design, and Usability Research, I have successfully designed and developed large-scale enterprise systems across diverse industries like Healthcare, Finance, and Pharmaceuticals. As a recognized Usability Practitioner, Product Manager, Team Lead, Architect, and Designer, I have consistently achieved remarkable outcomes for both B2B and B2C applications, utilizing user-centered design principles to create immersive web-based experiences.

 

My extensive background in implementing UX Strategies, Standards, User-Centric Design Processes, and Methodologies positions me as an ideal collaborator for organizations seeking to optimize their user experiences. Throughout the product lifecycle, I excel in engaging and obtaining feedback from key stakeholders, while implementing UX best practices such as Interaction Design Pattern libraries and Style Guides. Notably, I take pride in leading teams through transformative shifts from Waterfall to Agile, and subsequently to Lean UX and Google Design Sprints, earning accolades from senior management. In managerial roles, I have successfully established, mentored, and trained User Experience teams for various organizations.

 

As a Service Designer, I have facilitated discovery sessions, ideation workshops, created current state journey maps, service blueprints, and concept development, alongside rapid UI sketches and future state journey maps. In the capacity of a UX Designer, I have crafted sketches, developed wireframe layouts, and ensured consistent user experiences throughout the system.

 

Additionally, my role as a CX Strategist has involved gathering user data, strategizing product roadmaps, developing personas, and defining design principles.  

 

Furthermore, as an Interaction Designer, I have created clickable prototypes, established interaction patterns, UI component libraries, and style guides.

 

Operating as a Product Manager, I have published product visions and roadmaps, serving as a liaison between business, marketing, development, and QA teams.
 

Lastly, as a UX Researcher, I have identified primary user groups, recruited representative participants, conducted research, and validated user groups.

 

Driven by my passion for crafting user-centered, intuitive, and captivating digital products that cater to user needs, I am eager to contribute my expertise. If you are seeking an experienced UX professional who can deliver exceptional results for your business, please feel free to reach out to me without hesitation.